Black Women Make Waves in Hair Care


Ms. Donaldson, a Harvard-educated lawyer, developed her model after writing her first ebook, “Thank God I’m Natural.” Almost 20 years in the past, after she stopped enjoyable her hair and realized to embrace her kinks and curls, she had an “aha” second.

“It was like, ‘Thank God, I’m natural,’” she stated. “Thank God, I can go swimming, not sit in the hair salon, walk in the rain. I can do all of these things.”

Ms. Donaldson by no means got down to be an entrepreneur, she stated, however she noticed tech start-ups led by younger, white males creating progressive merchandise and thought she may do it, too.

Like Ms. Rodriguez, Ms. Donaldson started the corporate whereas working full-time at her day job. To her household, beginning a hair-care line lacked the status of being a company lawyer, however she pressed on, pissed off by the dearth of trade help on the time.

“You’re scared because you’re growing this company, and you have no blueprint for it,” she stated. “There was Carol’s Daughter, there was Miss Jessie’s, but you always feel like, ‘How do I grow that big?’”

Today, carrying pure Black hair is a press release of satisfaction, a repudiation of an imposed magnificence normal and a decided declaration of Black id. Further emboldened by the passage of the Crown Act in 2019, which banned discrimination based mostly on hair type and texture and has now been adopted by 14 states, Black girls now have the cultural, and authorized, proper to put on their hair in a fashion of their selecting.