As Valerie Steele, the chief curator of the Museum on the Fashion Institute of Technology, mentioned: “It was a shift in beauty ideals from a very voluptuous, high Victorian ideal, to a younger and slimmer ideal. What one fashion writer in around 1900 called ‘the shift from Venus to Diana.’”
Tape, in that case, would symbolize the shift from Diana to a surgically and graphically enhanced Instagram mannequin. The rise in using filters and picture alterations, mixed with the continued recognition of beauty procedures like breast lifts and augmentations, signifies that the aesthetic expectation has more and more develop into that one’s breasts will seem full and perky, no matter one’s age, physique or the power of gravity.
“If a lot of people are getting plastic surgery, and they’re getting butt lifts and they’re getting breast lifts, then suddenly, a little bit of sagging, which might have seemed OK 10 years ago, might seem like, well, you’re really letting yourself down looking like that,” Ms. Steele mentioned.
Tape permits one to realize a extra lifted look with out surgical procedure, corporations promise. Nue even calls certainly one of its merchandise “A Boob Job on the Go,” although Ms. Montes underscores that “it’s important that we are more gentle with ourselves and embrace our body types.”
Besides its aesthetic promise, the tape can be a product uniquely fitted to the social media period. “Right now, everyone’s about making content,” mentioned Nataree Leelapatree, the founding father of an organization referred to as the Boob Tape, which additionally began in 2020 and made, she mentioned, $60,000 in gross sales in May.
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