Through Live within the Open ethos, way of life model takes its subsequent step with Romeo Beckham and Indigenous Advocates, Sarain Fox and Jordin Tootoo
TORONTO, Oct. 6, 2021 /CNW/ — Today, Canada Goose launched a preview of the marketing campaign for its premier Footwear Collection, that includes tales from Romeo Beckham; Indigenous Artist & Activist, Sarain Fox; and Indigenous Leader & Former NHL Player, Jordin Tootoo. The marketing campaign is a testomony to the model staying true to sharing actual tales about actual folks.
The marketing campaign celebrates what makes every of those personalities a Force of Nature by means of the model’s Live within the Open promise. Live within the Open invitations folks to precise themselves freely with out judgement. Within that lies a Force of Nature, a calling to get on the market, discover and outline their path ahead. Canada Goose conjures up and permits this exploration – from head to toe.
“The launch of Canada Goose Footwear is among the most vital milestones in our greater than six-decade historical past. We are bringing a very new perspective to the class, balancing efficiency and luxurious – which is the final word expression of our way of life model,” mentioned Dani Reiss, President & CEO, Canada Goose. “A Force of Nature is powerful, dynamic and assured; all traits that Canada Goose permits.”
Shot in Squamish and Whistler in British Columbia, the marketing campaign profiles Beckham, Fox and Tootoo. Their tales are advised in settings that complement their private journeys, with the setting and climate driving their Force of Nature narrative ahead. Beckham ascends a mountain, conquering obstacles on his strategy to the highest. Fox finds solace and safety from nature as she explores the forest by means of snow and wind. Tootoo traverses a slim and foggy plain, efficiently navigating his approach due to the connection he has with the land and his environment. Ultimately, every character’s capability to be one with nature demonstrates that the efficiency of Canada Goose Footwear permits them to deal with the duty at hand and attain their metaphorical summit.
Beckham – a Force from Within – is at an thrilling stage of his life, beginning out on a brand new journey as an expert footballer, carving his personal path towards attaining his private objectives.
“Growing up, I’ve at all times been taught that tough work pays off. To make my dream of enjoying skilled soccer a actuality, I used to be centered and devoted,” mentioned Beckham. “To me, Live within the Open means pushing ahead and being motivated to attain nice issues. I’m excited to be teaming up with Canada Goose to encourage that concept.”
Fox is a robust voice for the Indigenous neighborhood. She just lately turned a mom and brings to life the narrative of Woman is a Force, conveying the literal drive that girls are, the connection they’ve with each other and the power to see past themselves to form the longer term. Fox’s story offers a wholly new which means to the affect, energy and energy of girls and moms.
“I’ve made it a part of my life’s work to amplify the voices of girls and advocate for my neighborhood. I really feel empowered when I’m telling their tales, championing their work and supporting their mission. I wish to change the world – particularly for our future generations,” mentioned Fox. “Live within the Open conjures up me to be vocal, true to myself and to steer by instance, particularly now with my daughter watching and studying from me.”
Tootoo grew up in Rankin Inlet, Nunavut, and can be a vocal advocate and position mannequin for the Indigenous neighborhood. He expresses A Steady Force in Canada Goose’s marketing campaign, defining “house” and “land” and the way everyone seems to be grounded and formed by theirs. This has an particularly important which means to Indigenous folks due to their deep connection to their tradition, land and neighborhood.
“I credit score the land for my psychological and bodily energy. It’s the place I discover the drive to persevere – each personally and professionally,” mentioned Tootoo. “Live within the Open means carve your personal path however keep grounded and always remember the place you got here from.”
Canada Goose is bringing its celebrated performance-driven, clever and meticulous design to its Footwear Collection with two progressive kinds for women and men. The first is the Snow Mantra Boot, born from the model’s pinnacle product, the Snow Mantra Parka, famend because the warmest coat on Earth and designed with practical intention. The Snow Mantra Boot is full of the DNA of its outerwear counterpart – a singular and distinctive id. This fashion, constructed with waterproof development, will assist conquer a number of the harshest circumstances, having been examined on the icy tundra of the Canadian North. Designed with impeccable element and made from premium supplies, every facet of the boots is purposeful and guarantees the very best stage of safety, consolation and heat. The detachable insulated lining boot molds to the foot over time, creating an innate and customized match; whereas the assorted practical options, together with the laces, drawcords and zippers, present versatility.
The second is the Journey Boot, expertly crafted in Italy and constructed for the calls for of the on a regular basis. The Journey was designed with an iconic squared off-toe, impressed by traditional Hiker boots worn within the Alps. This knowledgeable the step within the heel, a characteristic that helps when taking up and off. The complete development was constructed to make sure flexibility, making it a necessary piece for any way of life and all adventures, together with the midsole’s cushion and the midfoot’s stabilizer for arch help. The smooth and versatile higher is made from simply three items – a minimalist strategy to design to eradicate seams and because of this, stress factors, to create a personalized boot for enduring use.
The Canada Goose Footwear assortment launches November 11 in Asia-Pacific and November 12 in North America and EMEA. Both the Snow Mantra Boot and Journey Boot will probably be out there in Canada Goose’s 35+ shops world wide, on-line at canadagoose.com and choose wholesale companions globally.
About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE: GOOS, TSX: GOOS) is a way of life model and a number one producer of efficiency luxurious attire. Every assortment is knowledgeable by the rugged calls for of the Arctic, making certain a legacy of performance is embedded in each product from parkas and rainwear to attire and equipment. Canada Goose is impressed by relentless innovation and uncompromised craftsmanship, acknowledged as a pacesetter for its Made in Canada dedication. In 2020, Canada Goose introduced HUMANATURE, its goal platform that unites its sustainability and values-based initiatives, reinforcing its dedication to maintain the planet chilly and the folks on it heat. Canada Goose additionally owns Baffin, a Canadian designer and producer of efficiency out of doors and industrial footwear. Visit www.canadagoose.com for extra info.
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SOURCE Canada Goose
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