Canelo Álvarez Is Boxing’s King, and a Target for Promoters


Álvarez fought six occasions on DAZN, first underneath his now-terminated contract with Golden Boy Promotions and later as a free agent in a collection of one-off bouts. He returned to Showtime’s pay-per-view platform for the Plant bout, and the broadcaster hopes to leverage its ties with the Premier Boxing Champions managerial outfit to lure Álvarez again. David Benavidez, a former supermiddleweight champion, fights underneath the P.B.C. banner, as does Jermall Charlo, a middleweight champion open to transferring up a weight class.

“We’re optimistic we’ll be able to continue the relationship,” Stephen Espinoza, president of Showtime Sports, mentioned earlier than the battle.

Álvarez’s attract to promoters and broadcasters is obvious. In addition to his pay-per-view numbers, he attracts ticket consumers. In May, greater than 73,000 spectators crammed AT&T Stadium in Arlington, Texas, and watched him break Billy Joe Saunders’s face in a world title bout. On Saturday, a capability crowd of 16,586 got here to the MGM Grand Garden Arena to see him faculty Plant.

Those numbers additionally entice curiosity from different fighters, who acknowledge that an Álvarez bout is prone to carry a career-high payout.

After dispatching Marcos Hernandez with a highlight-reel, bolo punch knockout within the co-main occasion, the previous supermiddleweight champion Anthony Dirrell mused about turning into Álvarez’s subsequent opponent. If he can’t safe that battle, he mentioned, he’ll retire.

“I’m 37 years old. If I can’t fight for something, I’m fighting for nothing,” he mentioned at a information convention. “I’m getting too old for this, man.”

And after successful a resolution over Colby Covington to headline U.F.C. 268, Usman, a 170-pound combined martial arts champion, talked overtly about combating Álvarez in a boxing match.