SRINAGAR: While pursuing the Department’s imaginative and prescient of introducing & selling Kashmir primarily based greens, spices and different agriculture commodities on the worldwide advertising and marketing platform in order that the farmers, agriculture entrepreneurs and different stakeholders from the UT of J&Okay may play a task and expertise new horizons of worldwide agriculture economic system, Department of Agriculture Kashmir in collaboration with a global advertising and marketing group LuLu has despatched the fourth consignment of Kashmir particular greens ,spices, cereals.
The consignment consists of Kale, Turnip, Carrot, Radish, Broccoli, Lotus root and G.I tagged Saffron to Sharjah Dubai.
Regarding right now’s initiative , Director Chowdhary Mohammad Iqbal mentioned the Department of Agriculture Kashmir below the supervision of Principal Secretary AP&FWD Navin Kumar Chowdhary is engaged on a long run formidable plan to strengthen agriculture sector in J&Okay and plenty of initiatives together with built-in farming strategy, diversification of agriculture, natural method of cultivation, introduction of recent advertising and marketing channels, MoUs with completely different stakeholders, e-marketing of saffron at IIKSTC Dussoo, and so on have been taken.
Department has already launched Kashmir particular greens and different agriculture merchandise at completely different advertising and marketing platforms in and outdoors J&Okay.
Earlier, additionally vegetable consignments have been despatched to UAE from Srinagar International Airport and the whole operation of grading, packing, labeling was carried out below the strict supervision of Director Agriculture Kashmir. Pertinently, all the worldwide necessities for the worldwide commerce of greens and different agricultural commodities have been thought of whereas sending the consignment.
Director Agriculture mentioned that as far as the latest initiative of sending greens to UAE is worried, it would open a brand new window for Kashmir Specific greens, agri merchandise/ commodities, spices to a brand new world advertising and marketing enviornment.