The European Commission allotted €185.9 million euros ($210.6 million USD) in 2022 for the promotion of European Union agri-food products each globally and in Europe. As in 2021, the main target is on selling products and farming strategies that assist European Green Deal aims, comparable to EU natural products, fruit and greens, sustainable agriculture, and animal welfare.
On December 15, 2021, the European Commission introduced that its annual promotion work program would allocate €185.9 million euros ($210.6 million USD) to the promotion of EU agri-food products in and outdoors the EU in 2022. Speaking on the discharge of the work program, Agriculture Commissioner Janusz Wojciechowski mentioned: “Our promotion policy plays a key role in the transition towards sustainable food systems. Our aim is to increase awareness of organic farming and more sustainable agricultural practices, coupled with the promotion of fresh fruits and vegetables, essential for healthy eating and balanced diets. Demand for these products needs to grow if we want more producers to join the green transition.”
The 2022 work program focuses on campaigns that align with the ambitions of the European Green Deal and assist aims from the Farm to Fork technique, Europe’s beating most cancers plan, and the EU natural motion plan. As a end result, finances strains are earmarked for tasks that promote natural products, improve consciousness of the EU’s guidelines for sustainable agriculture and animal welfare, or improve consumption of contemporary fruit and greens within the EU. A novel improvement this 12 months is that the marketing campaign’s visible promotion supplies must seek advice from the food-based dietary tips of the focused EU nation.
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