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MURFREESBORO — Greene, Coffee and White counties are the winners of the Beef Backer Contest, which inspired customers to buy and put together beef throughout July Beef Month, based on a information launch.
The Tennessee Beef Industry Council partnered with Tennessee Farm Bureau’s Young Farmers and Ranchers to develop this contest to assist younger producers create native occasions selling beef.
Eleven occasions have been held, reaching hundreds of customers with beef samples, instructional supplies and giveaways. Young producers have been tasked with organizing occasions, recruiting sponsors and dealing with group companions to advertise actions. The Tennessee Beef Industry Council offered counties with beef promotional objects together with recipes, signage, graphics and “Beef. It’s What’s For Dinner.” brochures.
“This project was a great way for youth to build community relationships in addition to promoting beef,” mentioned Janna Sullivan, director of client data and youth training on the Tennessee Beef Industry Council. “The three winning counties developed creative events that really educated consumers about beef.”
Winning counties have been chosen primarily based on creativity, estimated attain of promotion, efficient use of promotional supplies, group engagement and occasion promotion. Each winner acquired $1,000 for his or her county Young Farmer and Rancher group.
“These young producers served as excellent beef ambassadors, increasing consumer awareness of beef’s nutrition, taste and versatility,” concluded Sullivan.
Tennessee is residence to 1.8 million head of cattle on greater than 37,000 farms and ranches. For extra details about the Tennessee beef and cattle business and to search out beef recipes, go to www.tnbeef.org.
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