How AI And A Strong Need For Sustainability Is Affecting The Travel Industry’s Evolution By Jason Fong


2021 is simply midway full, and we can not but be mentioned to have defeated the pandemic, however but on the identical time, the journey and tourism business is alleged to be poised for a fairly speedy growth. In some ways and locations, the restoration has already begun.  

A dwell Globaldata ballot confirmed that persons are determined to take pleasure in travels and journeys once more with a majority of them choosing longer journeys than earlier than. 26% of their respondents confirmed a need to take pleasure in journeys that spanned a minimal of 10 nights. As lockdowns and journey restrictions proceed to be eased and international locations proceed to open up, we are going to doubtless see a surge in new vacationers and vacationers. 

Jason Fong, a veteran of the business, is the mind behind the Boss of Bali model, a model that has garnered over 2 million followers on Instagram. Fong shared his information of all issues tourism and the way he has used his platform to advertise the evolution of journey and tourism extra sustainably. 

“We can’t just bounce back after this great stall in the industry, we need to make sure that we bounce back better. This means, ensuring that travel and tourism are more sustainable, more thoughtful, more meaningful, and less reckless,” says Fong. 

Travel, Tourism And The Struggle For Sustainability

The want for sustainability within the business has been clear since earlier than the pandemic however has solely turn into extra obvious within the gentle of all of the modifications on the planet over the previous few years. Fong describes nearly all of vacationers that come to Bali as very respectful of the place and tradition, being a significant a part of each improvement and conservation. Still there may be at all times room for enhancements, and the present state of affairs calls for brand spanking new options. 

The pandemic has been devastating to the journey business. According to the United Nations World Tourism Organization (UNWTO), the business has endured over $1 trillion in income loss and over 62 million in job losses.  This has solely helped to underline the necessity for monetary sustainability extra particularly. 

The want for environmental sustainability has additionally been underlined with the stronger worldwide requires environmental sustainability and the discount of world warming. A 2018 examine revealed that tourism and journey contributed 8% of world greenhouse gasoline emissions from 2009 to 2013. 

The large drop in greenhouse gasoline emissions brought on by the pandemic-inspired lockdowns and journey restrictions has solely served to accentuate the Travel and Tourism business’s drive to construct extra sustainable methods.  

AI and Tech in A Post-Covid Tourism Industry

The evolution is already in progress and it will possibly solely progress with tech and AI-led options. The evolution and restoration of the business shall be primarily led by the drive for sustainability and the deployment of AI and Big Data. 

Following the pandemic, the World Tourism Organization started working with key business gamers and different nations to extend the usage of Big Data and AI throughout the tourism sector. 

Fong had spent a big chunk of his working years within the e-commerce and on-line journey industries earlier than he grew to become a useful resource for luxurious, custom-made Bali journey. His experiences with AI in these industries led him to turn into a tech fanatic and investor. More importantly, it led him to imagine that AI could make any business extra sustainable.  

He explains it this manner; “The possibilities are endless. Proper deployment of AI in the industry can give us the ability to study and predict tourist behavior and preferences to serve them better and to offer more relevant tourism packages. It also enables us to market our products more effectively and with more ease.” 

AI can also be actively concerned with the supply of options that decrease person-to-person contact whereas touring as 85% of vacationers revealed that touchless processing would make them really feel a lot safer whereas resuming their travels.  

A measure of the devastation the business has suffered may be seen in Bali, one of the visited trip spots in Asia.  Fong spends most of his time inspiring folks to go to the “island of the gods.”

“3 in 10 residents in Bali are involved in the tourism industry and so it isn’t hard to see how the pandemic has crippled livelihoods,” Fong explains. 

“The lull might have been devastating in an economic sense, but it has also given us some time to strategize on becoming more environmentally and financially sustainable while giving the land some time to renew itself. As travel picks up again, Bali is set to become even more of an endearing location for vacations and holidays.”

With each vacationer thought-about one other ambassador for the island, Fong might be proper together with his prediction. The rising curiosity and demand for high-end, distinctive experiences shall be laborious to disregard for an business on the lookout for options.

AI, Data, and Tourism Personalization

Calls for personalization from vacationers and vacationers have solely elevated because the pandemic has begun to fade and using information appears to be the perfect route to present these vacationers a welcome return to tourism.

The evolution of AI on this business has seen service suppliers receive the power to analyzing consumer information in very particular methods. The use of recommender methods with their means to acknowledge buyer pricing preferences and different preferences has turn into ever-present. 

These AI-powered methods can learn buyer critiques and convert the insights into related information that might be used to generate extra leads and to create custom-made outcomes, choices, and proposals for his or her prospects. 

AI and Industry Sustainability

According to Fong, the large strides already made nonetheless go away a lot to be desired. There are nonetheless considerations in regards to the reticence of shoppers to have their information within the palms of third events. This concern goes alongside a notion that  AI options should not but doing sufficient to advertise sustainability within the business. 

However, Fong expresses optimism for the way forward for this marriage between AI and the business; “The trends are moving in the right direction, current trends in AI-powered tourism are now being built to offer sustainable results and results that give customers more control over their data” 

Fong is correct, there are scores of AI options underneath improvement that supply simpler methods to ebook resorts, deal with the transportation, and travel-related wants. These platforms promise to chop out loads of middleman prices and thus scale back the reckless spending typically related to tourism, whereas additionally making it extra inexpensive and fascinating to the world’s inhabitants. 

Platforms like are additionally attempting to create comparable AI software program that offers prospects 100% management over their information, by ensuring their information by no means leaves the AI software program itself.  

The Future Is Conscious

The Travel and Tourism business is evolving quickly, Travel businesses and repair suppliers are more and more striving to get “eco-tourism certifications” that present them as eco-friendly. 

Fong explains, “We need to do more to make sure that in Bali and everywhere else, travelers come and go with a pre-set environmental consciousness. This is the only way we can market the industry successfully going forward.”

Conversations are being had in regards to the future path of AI viz-a-viz sustainable journey and tourism. Suggestions have been made to develop Virtual Reality methods that replicate an expertise in sure sacred places in a bid to restrict touring carbon footprints.

It has additionally been instructed that social networking websites develop applications that observe frequent vacationers and encourage them to undertake extra accountable habits. All these are along with the event of automobiles and different machines which are good and fewer reliant on fossil fuels. 

In conclusion, it’s protected to say that we but have an extended and arduous journey forward of us.  AI could also be the way forward for the business, however within the phrases of Fong, “AI innovations would only be relevant in the industry to the degree that it promotes all kinds of sustainability”