It is being billed as the massive box-office clash this 12 months, one which movie exhibitors are counting on to reignite a jaded Hindi movie business.
The interval between Rakshabandhan (August 11) and Janmashtami (August 18-19) this month will see actors Aamir Khan and Askhay Kumar sq. off in theatres.
Their motion pictures, Laal Singh Chaddha, the official remake of the Tom Hanks-starrer Forrest Gump (1994), and Raksha Bandhan, will launch on August 11. This is at a time Hindi motion pictures headlined by large Bollywood stars have failed on the field workplace.
This is the fourth time in three many years that the 2 stars have had film releases on the identical day. But this can be completely different, explains Rajender Singh Jyala, chief programming officer at multiplex chain Inox Leisure.
For one, the 2 movies have nearly Rs 250-300 crore using on them, he says. And second, they may have an almost 11-day free run between Rakshabandhan and the Janmashtami weekend (ending on August 21).
“While there are regional releases during this period, Akshay Kumar and Aamir Khan’s upcoming films are the big-ticket ones from Bollywood,” Jyala says. “There is Tapsee Pannu’s Dobaaraa releasing on August 19, but it’s a niche film,” he says.
According to business estimates, Laal Singh Chaddha’s price range is pegged at round Rs 180-190 crore, whereas Raksha Bandhan has a smaller price range of round Rs 70-90 crore. The latter is a household entertainer, that includes Kumar as a doting brother to 4 sisters.
Laal Singh Chaddha has already taken a lead over Raksha Bandhan in phrases of advance bookings, with ticket gross sales within the area of Rs 5 crore for the opening day and Rs 8-10 crore for the prolonged weekend from August 13 to August 16, conversations with multiplex chains reveal.
Raksha Bandhan has registered advance bookings of about Rs 2 crore for the opening day and Rs 5 crore for August 13-16. The numbers are anticipated to extend as spot bookings develop after the movies launch in theatres.
Distributors and commerce analysts estimate a mixed opening of round Rs 30 crore for the 2 movies — Rs 16-20 crore for Laal Singh Chaddha and Rs 9-10 crore for Raksha Bandhan — on Day 1.
Box-office collections are probably to enhance primarily based on the standard of content material and phrase of mouth the movies generate.
“Audience tastes have evolved post-Covid-19. Cine goers today are seeking movies that are big in scale and larger than life. This trend has emerged, in part, due to the streaming platforms that make available movie content at the click of a button,” says Shailesh Kapoor, founder and chief govt officer, Ormax Media.
The wave of motion entertainers from the South similar to Pushpa: The Rise, RRR and KGF: Chapter 2 in latest months gained from the pattern of movies mounted on a big scale, says Kapoor. Hindi motion pictures similar to Gangubai Kathiawadi, The Kashmir Files and Bhool Bhulaiyaa 2 stood out for his or her content material and word-of-mouth publicity.
The window between theatrical and over-the-top film releases has moved again to eight weeks in August from 4 weeks in the course of the pandemic. Will this assist acquire footfall for Laal Singh Chaddha and Raksha Bandhan in film halls?
Karan Taurani, senior vice-president, Elara Capital, says that <Laal Singh Chaddha> may find yourself with lifetime collections of round Rs 150-160 crore, whereas Raksha Bandhan may garner Rs 80-90 crore in theatres.
“Aamir Khan’s films have reported a collection of Rs 280 crore per film. This is based on the average of his last three films as a lead actor,” he says. If the above estimate of Laal Singh Chadha is met, it’s going to nonetheless be thought of beneath par, given the dimensions of the movie, he provides.
Exhibitors are hoping that isn’t the case in any respect.