Maison Perrier-Jouët and the Austrian design studio mischer’traxler renewed a collaboration that first started in 2014 to proceed their exploration of the connection between mankind and nature. “The collaboration with mischer’traxler permits the House to venture itself right into a imaginative and prescient for a sustainable future. It introduces an emotional and significant dimension that goes nicely past champagne”, feedback Axelle de Buffévent, Style Director at Maison Perrier-Jouët.
Embodied nature by mischer’traxler: a person expertise with a collective actuality
With their interactive set up Embodied nature, introduced at Design Miami/ 2021, mischer’traxler invite us to treat all species, together with mankind, as forming half of a complete, and to mirror on the significance of understanding this interconnectedness.
More than 100 creative representations of species from all around the world are suspended within the area and displayed in “cupboard de curiosités”, which offers additional data on them and on the relationships that exist between them.
For mischer’traxler, biodiversity begins with what we are able to see – vegetation, flowers, birds – then, at floor degree, all of the smaller species, and eventually the microbes and micro organism within the subsoil, that are invisible to the bare eye. It was essential to signify all species on the identical scale, drawing specific consideration to those who are virtually invisible, with a purpose to emphasize the equality of their roles within the ecosystem.
The species are additionally displayed on cabinets surrounding Embodied nature. The cabinets appear to dissolve in the direction of the centre of the wall, which creates the phantasm that the species are floating freely of their show bins. When guests method, they see themselves on the wall as if they’re wanting at a mirror. However, as an alternative of their reflection, they see a picture of nature in all its variety. The silhouette consists of assorted species, which evokes a cognitive self-awareness that every of us is part of nature.
Embodied nature is thus a person expertise with a collective actuality
Embodied nature is at first a inventive work and an emotional expertise. “This emotional dimension is important in our view. It is what captures the eye of the viewer, making them extra receptive to the tutorial and philosophical message of the work,” they clarify. They add: “We are designers, not scientists. It is essential due to this fact to do not forget that Embodied nature is an paintings, the results of a inventive interpretation. It provides us, for example, the liberty to signify species alongside each other that might by no means be part of the identical ecosystem in the actual world.”
As all the time within the work of mischer’traxler, Embodied nature is created utilizing each conventional strategies – like small, handmade, vibrant wire-mesh sculptures – and up to date applied sciences – like laser-cutting, monitoring software program and real-time animation.
I’m nature: a aware perspective at the guts of Perrier-Jouët actions in years to come back
Because artwork evokes an emotional response that may set off a deeper understanding and consciousness, the inventive collaboration with mischer’traxler helps Maison Perrier-Jouët carry its dedication to a wider viewers. Man, a residing being amongst others: this message of equality breaks down obstacles with a purpose to redefine the connection between humankind and nature. This is the perspective of Maison Perrier-Jouët, and the idea of its dedication in years to come back.
To nurture a way of belonging to nature, have a constructive affect on the ecosystem and implement a savoir-faire impressed by the residing world – these priorities are at the guts of the House’s considering and motion. After selling sustainable viticulture over the previous few years, Maison Perrier-Jouët started an experimental regenerative viticulture programme final 12 months with a purpose to result in an actual transformation of its winery. These initiatives signify Maison Perrier-Jouët’s contribution to the way forward for the planet. A necessity, an emergency, a duty. Séverine Frerson, Perrier-Jouët Cellar Master, explains: “Above all, we’re guided by respect for the ecosystem to which we belong. We try as a lot as doable to restrict the affect our actions can have on it.”
Extending the expertise exterior of Design Miami/
Maison Perrier-Jouët is profiting from Design Miami/ to current the restricted editions created by mischer’traxler for the Perrier-Jouët Belle Epoque 2013 and Perrier-Jouët Belle Epoque Rosé 2013 classic cuvées. For these two present bins, the designers carry a constructive and aware perspective to the terroir of Maison Perrier-Jouët and its most important high quality: its biodiversity. Their delicate watercolors make clear the advanced mutual interdependencies that exist between the kind of seen residing organisms and parts that make up the winery ecosystem. mischer’traxler illustrate the function that every factor performs on this fragile equilibrium, which Maison Perrier-Jouët is dedicated to preserving, because it plans an ecologically accountable future for its vines and its wines. It is inside this relationship of symbiosis with nature that the House has developed since its very beginnings.
At the identical time because the Design Miami/ exhibition, Maison Perrier-Jouët is providing a digital expertise on a devoted web site and on social media. Everyone is invited to make their very own portrait utilizing parts of nature drawn by mischer’traxler for Embodied nature and share it on social media (#IAmNature).
The creative imaginative and prescient of mischer’traxler – the interactions between man and nature – is consistent with the mission to breathe new life into Maison Perrier-Jouët. Driven by inventive freedom and impressed by nature for over 200 years, the House cultivates a joyful, constructive imaginative and prescient of the world that aspires to form a greater future for all.
Austrian design duo Katharina Mischer and Thomas Traxler established mischer’traxler studio in Vienna in 2009. They work on design merchandise, furnishings gadgets and installations with a craft-based method that usually additionally integrates know-how. Conceptual and contextual issues are important to their work as an experimentation. Nature has been at the guts of their work for almost 15 years. Their method is above all creative, but in addition philosophical and scientific. Their work has been exhibited all through the world, together with at Cooper Hewitt in New York and the Design Museum in London. It additionally types a part of the everlasting collections of MAK in Vienna, the Art Institute of Chicago, the Vitra Design Museum in Weil am Rhein and the Design Council in London, amongst others.
About Maison Perrier-Jouët
Maison Perrier-Jouët was based in 1811 from a pair’s shared love of nature and fervour for artwork. From the beginning, they selected the Chardonnay grape selection because the signature of the House, defining the intricate floral model which units Perrier-Jouët champagnes aside. Today, artwork and nature stay an limitless supply of inspiration, guiding our each motion and creation: the best way we have a tendency our vines, craft our wines, and share our imaginative and prescient of the world – a imaginative and prescient of a life extra wealthy in that means, pushed not by the urge to personal, however the want to thrive; a life lived with pleasure and objective, in symbiosis with nature. Maison Perrier-Jouët: Fill Your World with Wonder.
Laurie Pierrin / [email protected]
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SOURCE Maison Perrier-Jouët