The 2022 Sweets & Snacks Expo is increasing its academic choices this 12 months, presenting dozens of panels and talks about product innovation, social media’s affect on buying habits and post-pandemic purchasing tendencies. Taking place May 23-26 in Chicago at McCormick Place, the present will host academic occasions all through, together with earlier than the present ground opens with its Eye-(*40*) training classes, and alternatives to attach one-on-one with a few of its presenters at Ask an Expert Kiosks.
“As consumer habits continue to change during this uncertain time, access to top-tier education and insights is more important than ever,” stated John Downs, president and CEO of occasion organizer the National Confectioners Association. “Whether they’re looking to prepare for National Candy Month this June, get inspired for a bigger social media presence or rethink their front-end strategy, our attendees can find what they’re looking for and more at this year’s Sweets & Snacks Expo.”
Education classes will likely be break up throughout 4 areas, Insight Stage, Eye-(*40*) Education, Destination Front-End and its new Innovation Stage. Eye-(*40*) Education classes will happen 5 occasions earlier than the present ground opens, masking all the pieces from provide chain points to social commerce.
Located within the venue’s West Hall, the Insight Stage will current the newest knowledge and insights on the confectionary and snack classes throughout 15 classes. Topics coated will embrace:
- Categories and motivations driving consumption for Millennials and Generation Z
- Marketing for a nostalgic model
- Future potential of voice AI for producers, entrepreneurs and retailers
Destination Front-End will take a more in-depth have a look at the front-end expertise and contact on merchandising and tech in a dozen classes on topics like:
- Building an excellent checkout expertise
- Evolving shopper tendencies for front-end
- Best practices for checkout merchandising
The new Innovation Stage will host 13 occasions and give attention to trade tendencies, product improvements and extra together with:
- CBD and THC in FDA-regulated merchandise
- Trends in better-for-you confectionery and snacks
- The way forward for occasions in a post-pandemic regular
Click right here for a full record of academic occasions on the Sweets & Snacks Expo. Registration to attend and entry the present’s unique training classes will stay open via the whole thing of the present, however superior fee registration ends on May 12. To learn extra about delectable treats, try our article, “Sweet Treats for Moms and Dads,” or learn up on the brand new IMC gourmand and housewares occasion taking place in 2022.
Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial crew at Gifts & Decorative Accessories. The crew stays on prime of the newest product tendencies, market debuts, client insights and enterprise information as a way to hold retailers updated on what’s taking place within the present trade. With the GDA crew’s stories, retailers are in a position to elevate buyer engagement, diversify their product combine and extra.