WEST LAFAYETTE — The Consumer Food Insights Report, a brand new month-to-month report figuring out tendencies and adjustments in consumer food purchases and preferences, has been launched.
The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food safety and spending, consumer satisfaction and values, assist of agricultural and food insurance policies and belief in info sources.
Purdue specialists carried out and evaluated the primary survey, which included 1,200 customers throughout the U.S., in January.
- 25% of respondents had been unable to discover a particular food product on the grocery retailer.
- 32% of respondents are ready for his or her subsequent paycheck to purchase groceries.
- 16% of respondents face food insecurity.
- 51% of respondents blame COVID-related shutdowns for the rise in meat costs.
- A Sustainable Food Purchasing (SFP) Index of 67/100.
“We are taking the pulse of consumers to help guide farmers and retailers along the food supply chain as we all adapt to changing circumstances,” stated Jayson Lusk, the pinnacle and Distinguished Professor of Agricultural Economics at Purdue, who leads the middle. “Consumers significantly influence the direction of food and agricultural systems, and we need a timely way to track trends in what people are buying and eating, and how this is affected by events like inflation, climate change and COVID-19.”
Sam Polzin, a food and agriculture survey scientist for the middle and co-author of the report, stated the objective is to create a helpful public useful resource.
“Informed decisions are one way we can build a better and more sustainable food system,” he stated. “We are sort of democratizing food data that previously was limited by resources and access.”
Larger companies have the assets to conduct consumer surveys themselves, however the knowledge isn’t shared; and a few of the knowledge is publicly obtainable, however over longer intervals of time and in difficult-to-understand authorities or educational experiences, he stated.
“We also are covering new territory, like examining sustainability as a factor in food purchases, and establishing baselines in certain areas,” he stated.
The Consumer Food Insights Report features a new Sustainable Food Purchasing Index that gives insight into how sustainability and well being relate to consumer behaviors. It is a self-reported evaluation of how consumer procuring habits correspond with wholesome diets from sustainable food techniques.
“We’re looking at whether or not people are purchasing foods that align with different areas of sustainability,” Polzin stated. “We want to gauge consumer interest in this, as well as track changes over time and in response to outside factors, like climate change-related events. The January report is our first, so it is a baseline. We’ll see what increases, decreases and remains steady over time.”
The Sustainable Food Purchasing Index worth for January is 67/100. The rating displays consumer food buying that aligns with a set of key suggestions for wholesome diets from sustainable food techniques. The index contains six parts correlating with totally different methods for reaching food system transformation: diet, setting, social, financial, safety and style.
“For example, purchasing a diversity of foods with many different micro and macronutrients is central to supporting nutritional health, but a family must also be able to buy this food while staying within their budget,” Polzin unhappy. “Meeting the nutritional goals of a sustainable food system is moot if the system is not also providing affordable options that meet our economic goals.”
The survey is versatile and has an “Ad Hoc” query part that may be tailor-made to present occasions. In January, the query was “Why are retail meat prices rising?” The outcomes confirmed 51% of customers blamed COVID-related shutdowns for the dramatic improve in meat costs, and fewer than 10% attributed the rise to focus within the meat packing sector.
“Stock-outs also continue to affect consumers,” Lusk stated. “About a quarter of the respondents mentioned being unable to find certain items in the grocery store. The most commonly mentioned missing items were chicken, beef and dairy products.”
The report presents knowledge that the crew hopes will result in additional analysis, information strategic pivots from producers and retailers, and inform policymakers, he stated.
The Center for Food Demand Analysis and Sustainability is a part of Purdue’s Next Moves in agriculture and food techniques, and it goals to make use of modern knowledge evaluation shared by way of user-friendly platforms to enhance the food system. In addition to the Consumer Food Insights Report, the middle presents a portfolio of on-line dashboards.