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Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

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With the vaccine roll-out gaining vital momentum in lots of areas, folks at the moment are trying to get again to their common, pre-COVID behaviors, with journey excessive on the agenda for a lot of.

Nothing like months of lockdowns and restrictions to fireplace up your spirit of journey, whereas at the identical time, many potential vacationers have additionally been saving their cash all through the lockdown months, giving them extra scope for escape with their upcoming vacation plans.

Which is certainly the place individuals are wanting, in line with the newest information from Pinterest. Pinterest says that total journey searches throughout its platform are up 19% in 2021, in comparison with pre-pandemic ranges in 2019, whereas at the identical time, searches for particular locations are down 14% over the identical interval.

As per Pinterest:

“Today’s travelers are increasingly guided by passions (like hiking, food or museums) or goals (like escaping the city or chasing summer), rather than specific destinations. For example, searches for “dream vacations destinations” are up 482% yr over yr.” 

That, Pinterest says, offers journey entrepreneurs extra alternative to achieve potential vacationers with new offers and affords, by attractive them with escape and journey plans, aligning with the broader want to get out and see the world as soon as once more.

Domestic journey, specifically, has been well-liked, and Pinterest has shared this map of the key locations of focus amongst Pinners over latest months.

That might assist to information your pondering on how you can market your journey applications and packages, as properly as the gadgets and parts that individuals might want to take with them on their new escapes.

And Pinners are positively an open market on this respect:

“72% of people using Pinterest to plan travel have used the platform to decide on their destination for a trip. You can get your brand in the mix by meeting people when and where they’re searching.”

It’s been a tough two years for journey and occasion entrepreneurs, however the gentle at the finish of the tunnel does now appear to be in view, with new stats like these underlining the rising curiosity in getting away, which might result in a much-needed increase in tourism as we transfer into the closing months of 2021.

Hopefully, for these folks and areas that depend on such, we at the moment are on observe to see a return to development.

You can learn Pinterest’s full journey report right here.