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Regenerative agriculture proponent Applegate launches Do Good Dog

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05 Nov 2021 — US-based natural meat firm Applegate proposes an alternate argument to the every-evolving plant-based motion – regenerative agriculture. The Do Good Dog is a end result of the corporate’s efforts to supply typical meat sustainably.

“Regeneratively sourced” meat used within the Do Good Dog is sourced from farms the place cattle are reared humanely and farmers don’t inject livestock with antibiotics, hormones or progress stimulators.

“It’s fashionable to argue that the only way to fight climate change is to eliminate meat. The opposite is true,” says John Ghingo, president of Applegate.

“Animals have a vital role to play in restoring soil health, sequestering carbon and safeguarding the land against drought, wildfires, erosion and other devastating results of climate change. Our mission is to scale regenerative practices beyond small farms and niche markets. It’s the only way to make a big enough impact,” Ghingo debates.

In partnership with SunFed ranch, which manages 1.5 million acres of grassland, Applegate diverts cattle from the commodity feedlot system. The corporations are dedicated to being carbon impartial by 2024 and absolutely carbon unfavorable by 2027.Meat used within the Do Good Dog incorporates no antibiotics, hormones or progress stimulators.

Land to market seal
The Savory Institute measures Applegate’s contribution to regenerating US grasslands and wholesome soil. Baseline measurements of soil well being, biodiversity, water retention and different ecosystem providers have been taken in spring this yr and assessed yearly.

The initiative is a part of the Land to Market seal, which doesn’t set requirements however measures outcomes to make sure a ranch makes steady enhancements to the land.

Chris Kerston, chief industrial officer of the Land to Market Program on the Savory Institute, explains: “We find that those that implement holistic management and planned grazing double their likelihood of improving land health. We are big believers in the adage that what gets measured gets managed and that measurement is a function of optimization.”

In Europe, strides have additionally been made in regenerative agriculture via, for instance, the institution of EIT Food, a meals “innovation ecosystem” arrange by the European Institute of Innovation & Technology (EIT) to decarbonize the European meals system.

Grass-fed beef demand
Two in three US adults eat meat often, but there may be rising acknowledgment that cattle rearing harms the setting. Applegate is targeted on assembly this market requirement by altering how meat is produced to satisfy environmental requirements whereas supplying customers with meat merchandise.

According to a report by the Boston Consulting Group (BCG) and Blue Horizon Corporation, consumption of animal-based produce within the US and Europe could possibly be on its approach down after hitting a “peak meat” apex in 2025. Research suggests that each tenth portion of all meat, eggs and dairy merchandise eaten throughout the globe will likely be from an alternate protein supply, by 2035. 

Ordinarily, regeneratively sourced beef is bought at farmer’s markets or high-end eating places; nonetheless, Applegate has the capability and provide chain expertise to scale it up for all markets. 

The firm has plans to develop its regeneratively-sourced product line to pork and poultry.

Edited by Inga de Jong


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