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Seeking a ‘forbearance model’ as an alternative of price regulation, IBDF stated that a-la-carte and channel bouquets had been totally different choices that catered to totally different goal audiences. Bundling is a globally acceptable enterprise apply, which might be adversely affected by price ceilings, the physique stated.
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“It is reiterated that market forces of demand and supply are the best parameters for determining the price of channels, and broadcasters seeking to ensure the highest market penetration will be incentivised to invest in high quality content and to price the same competitively. Market forces will also ensure that these prices remain stable,” it stated.
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IBDF additionally pointed to the drop in time spent by customers on linear TV by 8 per cent in 2021 from 2020 ranges to drive dwelling its level of tariff deregulation.
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“There is, therefore, a necessity felt to implement industrial selections with a view to retain and finally enhance viewership. Such selections would require flexibility in pricing and providing of channels,” the group stated.
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