For now, pay TV appears to be holding on. There are extra pay TV houses on the earth than on-line video-on-demand subscriptions such because the over-the-top (OTT) streaming platforms.
But that is the case globally; break it up by nation and a distinct image emerges. In the United States, for example, 81 per cent households have at the very least one OTT subscription; 51 per cent have pay TV. The ratio will maintain altering in favour of on-line, says a report on The Future of Pay TV and Streaming Video by Maria Rua Aguete, senior analysis director, media and leisure, at UK-based Omdia.
Gunnarsson factors to the blended developments in pay TV all over the world: rising in South Korea, Indonesia, and France whereas declining sharply within the US, India, and Brazil. The curiosity in bundles that supply high-end cable channels with OTT and web entry proceed to drive development and consumption. Just like within the US, pay TV as a standalone concept is in decline within the UK as nicely.
“As a European, when I think of broadcast media, I think of public service broadcasters such as the BBC (Britain) or NRK (Norway). Most of the public service broadcasters have already made the transition successfully. The future proofing of broadcasting is happening through the iPlayer (the BBC’s digital offering) and it is not in competition with Netflix or Sky. They are doing what they do best, investing in local content. Therefore, broadcast TV will continue through adoption of newer methods,” says Gunnarsson.
Series concludes
