The Valencian Association of Farmers (AVA-ASAJA) renewed its collaboration settlement with naranjasyfrutas.com, a digital platform that connects producers with companies at no cost to facilitate the sale and buy of all types of recent crops, particularly citrus, persimmon, avocado, pomegranate, and stone fruit crops.
The outbreak of the pandemic has increased electronic commerce in agriculture, identical to it did in different financial sectors. An enlightening instance is naranjasyfrutas.com, which in 2021 noticed a 44% improve in the quantity of revealed harvests by farmers all through Spain. In this sense, AVA-ASAJA will proceed to offer its assist as an expert agricultural group to enhance the companies that the portal provides to producers and to consolidate the on-line sale of agricultural merchandise at first rate costs.
Since naranjasyfrutas.com was born in 2012, each the farmers who promote their harvests and the companies that search for them have increased their visits to this website to greater than 100,000 per 12 months. It presently registers 3,830 productions and a complete of 269 companies. In addition, professionals obtain weekly reviews of the newest commercials revealed.
One of the novelties that the website launched in 2021 was that it might ship producers and patrons up to date lists by varieties. During this citrus marketing campaign, 5,346 listings have been despatched by electronic mail and 747 by WhatsApp with information on the Oronules, Mioro, Clemenules, Clemenvilla, Hernandina, Navelina, Nadorcott, Tango, and Navel Late varieties.
The listings present industrial operators with the quantity of kilos out there, allow them to know if they’ve any certificates, when the harvest began, the location of the crops, and the producers’ contact particulars. The digital platform additionally included a map the place customers can visualize the location of the crops and that can be used to make searches.
naranjasyfrutas.com additionally has agreements with the Citricos Valencianos Protected Geographical Indication (PGI) to advertise citrus fruits with certification of origin, with the Spanish Kaki Association, which has 45 firms related and accounts for 52% of the nationwide manufacturing, and with ASOCIEX, an affiliation that brings collectively the primary citrus fruit buying and selling and exporting firms in Castellon. It has additionally initiated contacts with the Ministry of Agriculture of the Generalitat Valenciana to hunt doable collaborations that facilitate relations with the agricultural sector.
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