Wendy Echeverria, a U of A journalism graduate scholar, was not too long ago awarded The Lopez Negrete Hispanic Marketing Education Scholarship from the Advertising Education Foundation of Houston (AEFH).
The scholarship is open to undergraduates and graduate college students attending 19 faculties and universities all through the American Advertising Federation-Houston (AAF), tenth District’s four-state space. Echeverria is one of 15 excellent college students who obtained a $5,000 scholarship for tuition, charges and college mortgage reimbursement.
According to AEFH, awards just like the Lopez Negrete Hispanic Marketing Education Scholarship help “well-rounded college students who take part in all ranges of college, work and the group and have demonstrated an curiosity and an inherent ability for advertising communications.”
Born in Los Angeles, California, Echeverria attended Northwest Arkansas Community College earlier than transferring to the U of A in 2015. After receiving her bachelor’s diploma in broadcast journalism in 2017, she labored as an intern for Northwest Arkansas News (KNWA), the native NBC-affiliated tv station. She then landed a place as a multimedia communication specialist within the UARK Electrical Engineering Department, the place she developed an curiosity in promoting and public relations.
Currently, Echeverria is a graduate assistant pursuing a grasp’s diploma within the School of Journalism and Strategic Media. She is answerable for aiding the promoting and public relations college and educating Broadcast News Reporting II.
In addition to receiving the AEFH scholarship, Echeverria was granted a 2022 summer season public relations internship on the Lopez Negrete Communications company in Houston, Texas.
Lopez Negrete considers itself the nation’s largest impartial, Hispanic-owned and -operated full-service promoting and advertising providers company, recognized for offering purchasers resembling Walmart with research-based insights, impactful promoting and good cultural intelligence.
The University of Arkansas School of Journalism and Strategic Media (SJSM) is devoted to excellence in educating, analysis and media discourse. Students in its journalism diploma applications obtain instruction, steerage and entry to hands-on expertise from seasoned, award-winning college and workers. Areas of examine embrace information editorial and reporting, broadcast, public relations, promoting and digital media. For extra info on the SJSM, go to www.fulbright.uark.edu/departments/journalism.