‘Untapped market’: Wisconsin seeks to boost agricultural exports by nearly $1 billion | Business News


“When you’re looking at growing your customer base, it’s the biggest untapped market that we have for ag exports,” Digman mentioned of exports.

Shawano-based Genex Cooperative is within the dairy and beef genetics business, promoting frozen bull semen for synthetic inseminations all through the world. The firm sells thousands and thousands of models yearly, transport roughly 65% to different international locations, mentioned Dean Gilge, vp of worldwide advertising and marketing for Genex.

Demand “continues to grow,” mentioned Gilge, including Genex plans to rent extra staff at its Shawano and Watertown services the place a number of hundred are already employed.

Wisconsin leads the nation within the business, exporting $160 million price of bull semen in 2020, which was greater than twice as a lot because the second ranked Ohio. International gross sales of Wisconsin bull semen nearly doubled in worth between 2016 and 2020.

Gilge mentioned he hopes to see the state additional educate worldwide patrons at commerce reveals on American cow genetics, which he known as the “gold standard” as a result of huge quantities of genetic information can predict traits like udder composition and consuming effectivity.

“It’s a global competition for the genetics,” he mentioned. “There is a bit of a threshold that you hit within the United States. The rest of the world is bigger than the United States, and that’s where a lot of money is made in the export market.”