Who Is Michael Rubin, CEO of Fanatics?


Mr. Rubin’s enterprise technique of together with gamers in long-term revenue shares in addition to his legal reform efforts make him a rarity amongst white billionaires, mentioned Earvin “Magic” Johnson, the previous Los Angeles Lakers celebrity who’s now an proprietor of the Los Angeles Dodgers, and a member of Fanatics board.

“Michael Rubin’s got the Black card,” Mr. Johnson mentioned. “And not just the one for spending money.”

Like many of Mr. Rubin’s enterprise relationships, his with Mr. Johnson started as a friendship when the 2 males spent holidays with their households, collectively in side-by-side cabanas within the Bahamas. Mr. Rubin’s Instagram is stuffed with images and movies of him at varied trip locales, together with on yachts and at Super Bowls, and consuming at his Bridgehampton mansion with celebrities together with Jon Bon Jovi.

“Michael works a lot,” mentioned his girlfriend, Ms. Fishel. But, she mentioned, she is aware of he’ll spend a block of time together with his household when a deal closes. “Then again,” she mentioned, “as soon as Michael finishes one deal, there is always the next one.”

Back on the 76ers sport, Allen Iverson, the retired All-Star guard who performed for the crew for greater than decade, arrived to his personal courtside seats close to Mr. Rubin’s. In a masks, New York Yankees cap and so much of diamonds, Mr. Iverson was swarmed by cameras. After a couple of minutes, Mr. Rubin approached and greeted him because the cameras rolled.

When the sport ended, followers mobbed Mr. Iverson for selfies, however just a few bypassed him, heading straight for Mr. Rubin. “I want to be just like you,” one younger man mentioned, as Mr. Rubin gamely smiled for a fast image. Then he high-tailed it out a backdoor. His helicopter was ready.